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Many companies have found getting their business name and information to the public is very expensive. One of the more cost effective methods is using social media pages. The company is able to tell people who they are, what they produce and whatever company information they believe is relevant to their potential customers. Many of these platforms are free to use and companies have taken advantage of this to market their products.

There are few downsides to using social media platforms for business marketing. Companies can reach a large online audience without investing heavily in marketing. More people of all ages now look online first for whatever they need. Using several social media pages makes a company more visible to their target audience. Depending on what they place on their pages, they can direct market or just give information on basic products and services. They also have the option to place links to their sales web site.